Since its advent in 2005 or so, social media has come a really long way. Just think — there was no such thing as a “selfie” back in the day, but now, they’ve become such an important part of most people’s everyday life, along with taking pictures of their food for the whole world to see. It’s safe to say that social media has become so ingrained into modern day life that’s it’s hard to imagine life without it. But as do most things on this planet, social media has grown and evolved far beyond it’s social roots.
Social media is now a highly effective form of digital marketing, as it allows consumers to engage with their favorite brands in authentic, intimate ways that were once never thought possible. It gives consumers a sense of power that they’ve never had before, wh Read More